The Advent calendar is priced at £90 and comes with 25 beauty products for consumers to enjoy each day of the month, which comes out to just £3.60 per day. The various products inside will provide a small treat each day, while also offering 10 full-size products to make it a great value for consumers to pick up this season.
Chartered Clinical Psychologist Dr. Melody Smith spoke on the NEXT Advent Calendar and it’s benefit saying, “Treating oneself is a powerful tool for emotional regulation and mental well-being, particularly when viewed through the lens of behaviourism and neurochemistry. From a behaviourist perspective, the act of treating yourself can serve as positive reinforcement. Behavioural theory suggests that rewarding ourselves after achieving goals or during low emotional states strengthens the association between the positive outcome (the treat) and the behaviour that preceded it.”
